I like "furum" as one word. It's understated, so the joke works. "Fur'um" is too over-the-top. We don't need to bang readers over the head with the joke.
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"Thought is an invisible and subtle power that mocks all the efforts of tyranny." Alexis de Tocqueville
I too like just "Furum",but the font ,sorry to say I don't like.It looks to southwestern to me,like cactus's......Sorry Also,maybe a page could be for a photo album.